WHY A LOGO?

Have you ever wondered what the need for a business logo is? Why can’t a name just be good enough? Well, let us tell you why…

Your logo is the entry door to your business. The visual aspect of your logo influence your potential client’s choice, if they would like to make use of your products/services or not. If you place two companies that offers exactly the same services, next to each other, without even knowing it, you will choose the company with the logo that had an impact on you. Obviously after that, you will do your homework and read reviews about that company, but it is the first impression that counts. Having a logo for your business, automatically add an identity to your business, which make it more personal.

Think about logo’s that stood out for you… why did you like them so much? This will tell you exactly what it is you would like to add to your business’s identity. There are games that you can download on your phone, that you need to identify a company through a certain element of their logo… and this is why it is important. Your logo needs to say everything about your business, without having to place a description. But this won’t happen on it’s own… you need to make your logo visible, through various marketing methods. Make sure when you advertise your business, your logo is represented. Everywhere your business goes, your logo needs to be visible. This way, your clients can identify your business in a pool of competitors.